Browsing 04. LECTURERS ACADEMIC ACTIVITIES by Subject "Non-comparative Ads. Intrinsic Product Quality Attributes, Extrinsic Product Quality Attributes, Brand Loyality"
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THE RELATIONSHIP BETWEEN NON COMPARATIVE ADVERTISING TOWARD BRAND LOYALTY THE MEDIATED ROLE OF PRODUCT QUALITY ATRIBUT
(IJRAMR, 2017-03)A negative response to the use of comparative advertising in high-context cultures such as Asian cultures make use of comparative advertising is becoming increasingly unpopular. Including in Indonesia use comparative ads ...