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    • UNDERSTANDING CUSTOMER PURCHASE INTENTION OF IT PRODUCT ON INDONESIA 

      LUBIS, MANDA RAHMAD HUSEIN; NURYAKIN, NURYAKIN; SUSANTO, SUSANTO (Asia-Pacific Management and Business Application, 2018-11-30)
      In this digital revolution all industries are competing to innovate to attract consumers' attention. One of the most competitive competition is in the electronics industry. This study aims to determine the effect of brand ...