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Now showing items 1-10 of 11
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON BRAND IMAGE AND BRAND TRUST AND ITS IMPACT ON PURCHASE INTENTION (EMPIRICAL STUDY ON MI FANS YOGYAKARTA COMMUNITY)
(iNTERNATIONAL jOURNALOF BUSINESS QUANTITATIVE ECONOMIC AND APPLIED MANAGEMENT RESEARCH, 2018-09)
This study discusses electronic word of mouth on purchase intention directly and indirectly
with brand image and brand trust as a mediating variable on Mi Fans Community in
Yogyakarta.The population in this study are all ...
THE INFLUENCE OF E-COMMERCE WEBSITE DISPLAY, CONSUMERS’ TRUST, AND EASE OF TRANSACTION ON ONLINE PRODUCT TRANSACTION
(International Journal of Business Quantitative Economics and Applied Management Research, 2018-09)
This study aims to determine the effect of Website view, Trust, and Ease of Transaction on online products. This type of research used in this research using descriptive analysis and multiple linear regression analysis. ...
UNDERSTANDING CUSTOMER PURCHASE INTENTION OF IT PRODUCT ON INDONESIA
(Asia-Pacific Management and Business Application, 2018-11-30)
In this digital revolution all industries are competing to innovate to attract consumers'
attention. One of the most competitive competition is in the electronics industry. This
study aims to determine the effect of brand ...
NETWORK ADVANTAGE: MEDIATING EFFECT ON BUSINESS PERFORMANCE
(Alexandru Ioan Cuza University of Iasi, 2018)
The aims of this research is to contribute to the literature and the conceptual model of the effect of relational capital on network advantage and business performance, the effect of network competence on network advantage ...
SERVICE QUALITY, TRUST AND CUSTOMER LOYALTY: THE ROLE OF CUSTOMER SATUISFACTION AT THE HOTEL SERVICES INDUSTRY IN INDONESIA
(SRAC - Societatea Romana Pentru Asigurarea Calitatii, 2018-10)
This study aims to give a contribution to the literature in terms of; first, providing a development in the empirical
research model of the relationship between service quality (SERVQUAL) on cuslomer salisfaction; second, ...
COMPETITIVE ADVANTAGE AND PRODUCT INNOVATION: KEY SUCCESS OF BATIK SMES MARKETING PERFORMANCE IN INDONESIA
(Allied Academies, 2018)
he modern era has consequences for entrepreneurs in creating market opportunities. Business-oriented organizations must be able to sustain their market amid the increasingly fierce competition and that even need to seize ...
A STUDY ON BRAND COMMITMENT AND BRAND TRUST TOWARD BRAND LOYALTY OF BRANDED LAPTOP IN INDONESIA
(The Academy of Business and Retail Management (ABRM), 2018-04)
The aim of this study is to investigate the effects of brand experience and brand trust to enhancing brand commitment and brand loyalty. The data of the study collected by survey method. The sample in this research is the ...
SMEs’ MARKETING PERFORMANCE: THE MEDIATING ROLE OF MARKET ENTRY
(Emerald Group Publishing Ltd., 2018)
Purpose – This study aims to examine an empirical evidence of the relationship between relational
capital, network competence and market entry capabilities on marketing performance in small- and
medium-sized enterprises’ ...
THE EFFECT OF PRODUCT’S ATTRIBUTE ATTRACTIVENESS ON THE RELATIONSHIP BETWEEN PRODUCT INNOVATION AND COSTUMER’S PURCHASING INTEREST ( A STUDY ON CUSTOMERS OF HONDA MATIC MOTORCYELE IN INDONESIA)
(2018)
Abstract : The aim of this paper is to investigate empirical study of product innovation and identify the effect of product attractiveness and product positioning quality in customer’s repeat intention on the firm based ...
MEDIATING EFFECT OF VALUE CREATION IN THE RELATIONSHIP BETWEEN RELATIONAL CAPABILITIES ON BUSINESS OERFORMANCE
(Contaduria y Administration, 2018)
This paper aims at investigating empirical study of the effect of relational capabilities (RC) and
identifying the effect of value creation (VC) and market knowledge competence (MKC) to business
performance on SMEs. This ...