Browsing JURNAL by Author "NURYAKIN, NURYAKIN"
Now showing items 21-24 of 24
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SMEs’ MARKETING PERFORMANCE: THE MEDIATING ROLE OF MARKET ENTRY
NURYAKIN, NURYAKIN (Emerald Group Publishing Ltd., 2018)Purpose – This study aims to examine an empirical evidence of the relationship between relational capital, network competence and market entry capabilities on marketing performance in small- and medium-sized enterprises’ ... -
A STUDY ON BRAND COMMITMENT AND BRAND TRUST TOWARD BRAND LOYALTY OF BRANDED LAPTOP IN INDONESIA
NURYAKIN, NURYAKIN (The Academy of Business and Retail Management (ABRM), 2018-04)The aim of this study is to investigate the effects of brand experience and brand trust to enhancing brand commitment and brand loyalty. The data of the study collected by survey method. The sample in this research is the ... -
UNDERSTANDING CUSTOMER PURCHASE INTENTION OF IT PRODUCT ON INDONESIA
LUBIS, MANDA RAHMAD HUSEIN; NURYAKIN, NURYAKIN; SUSANTO, SUSANTO (Asia-Pacific Management and Business Application, 2018-11-30)In this digital revolution all industries are competing to innovate to attract consumers' attention. One of the most competitive competition is in the electronics industry. This study aims to determine the effect of brand ... -
USING TECHNOLOGICAL RELATIONAL CAPABILITIES TO INVESTIGATE MARKETING PERFORMANCE IN INTERNATIONAL WOMEN MARKET
NURYAKIN, NURYAKIN (International Information Institute, 2016-07)This research aims to analyze the effect rf ,"r*:f:;::l rehtianat capabilties on internationatrnarket entry strategl and export marketing performance. This study used a sample of medium and large scale industty in wooden ...