Browsing JURNAL by Subject "Cost Information"
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EXAMINING THE INTERACTION EFFECT OF COST INFORMATION TYPES AND STRATEGY ON THE EFFECTIVENESS OF NEW PRODUCT DEVELOPMENT : AN EXPERIMENTAL STUDY
(CMA, 2015)Previous studies on the role of cost information in New Product Developme nt (N P D) prod u ci ng conflicting results. Motivated by those conflicting results whether cost information is beneficial or detrimental in ...