Browsing JURNAL by Subject "Feenogers"
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THE RELATIONSHIPS BETWEEN BRAND AWARENESS, RAND ASSOCIATION, PERCIVED QUALITY, AND BRAND LOYALTY: A STUDY OF INDONESIAN CONSUMERS.
(Prodi Manajemen FEB-UMY., 2011-03)ABSTRACT This reseorch invesligoied direct ond indirect relotionship belween brond equity conslructs. We employed lhe cuslomer-bosed brond equity of Aoker's (199'l) which incorporoled four dimensions of brond equity nomely, ...