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GREEN PRODUCT COMPETITIVENESS AND GREEN PRODUCT SUCCESS. WHY AND HOW DOES MEDIATING AFFECT GREEN INNOVATION PERFORMANCE?*
(ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES, 2020-06)
Among the global warming issue and production process using machinery and modern technology, these Batik SMEs still
strongly exist. This research aims at empirically proving the influence of green product competitiveness ...
GREEN PRODUCT DIFFERENTIATION AND GREEN PRODUCT LAUNCH SUCCESS DOES IMPACT ON GREEN PRODUCT INNOVATION PERFORMANCE ?
(Advances in Economics, Business and Management Research, International Conference of Organizational Innovation (ICOI 2019), 2019)
This study aim is to investigate and
evidence empirically analyze the mediating role of
green product launch success on green product
innovation performance on SMEs industry. This study
was collected with 200 managers ...