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THE RELATIONSHIP BETWEEN BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, AND BRAND LOYALTY : A STUDY OF INDONESIAN COMSUMERS.
(Fakultas Ekonomi UMY, 2011-03)
This research investigated direct and indirect relationship between brand equity constructs. We employed the customer-based brand equity of Aaker's (1991) which incorporated four dimensions of brand equity namely, brand ...