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PENGARUH CITRA MEREK, KUALITAS PRODUK, KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN MEREK SAMSUNG GALAXY SERIES (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)
(2015-10-19)
This research aims to analyze the effect of brand image, product quality, and consumers satisfaction against consumers loyalty Samsung Galaxy series on student Muhammadiyah University of Yogyakarta. The population in this ...
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON BRAND IMAGE AND BRAND TRUST AND ITS IMPACT ON PURCHASE INTENTION (EMPIRICAL STUDY ON MI FANS YOGYAKARTA COMMUNITY)
(iNTERNATIONAL jOURNALOF BUSINESS QUANTITATIVE ECONOMIC AND APPLIED MANAGEMENT RESEARCH, 2018-09)
This study discusses electronic word of mouth on purchase intention directly and indirectly
with brand image and brand trust as a mediating variable on Mi Fans Community in
Yogyakarta.The population in this study are all ...
UNDERSTANDING CUSTOMER PURCHASE INTENTION OF IT PRODUCT ON INDONESIA
(Asia-Pacific Management and Business Application, 2018-11-30)
In this digital revolution all industries are competing to innovate to attract consumers'
attention. One of the most competitive competition is in the electronics industry. This
study aims to determine the effect of brand ...
The Effect of Beauty Influencer, Lifestyle, Brand Image and Halal Labelization towards Halal Cosmetical Purchasing Decisions
(JEBIS : Jurnal Ekonomi dan Bisnis Islam, 2019-12)
Penelitian ini bertujuan untuk mengetahui pengaruh beauty influencer, gaya hidup, brand image dan labelisasi halal terhadap keputusan pembelian kosmetik halal.