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THE RELATIONSHIP BETWEEN BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, AND BRAND LOYALTY : A STUDY OF INDONESIAN COMSUMERS.
(Fakultas Ekonomi UMY, 2011-03)
This research investigated direct and indirect relationship between brand equity constructs. We employed the customer-based brand equity of Aaker's (1991) which incorporated four dimensions of brand equity namely, brand ...
A STUDY ON THE CUSTOMER -BASED BRAND EQUITY OF TAIWANESE AND INDONESIAN TEENAGERS FOR A GLOBAL BRAND
(2011-12)
This study aimed to determine the customer-based brand equity of Taiwanese and lndonesian teenage
consumers using data from 925 teenage consumers in Taiwan and lndonesia from purposive sampling. This
study implemented ...