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THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON BRAND IMAGE AND BRAND TRUST AND ITS IMPACT ON PURCHASE INTENTION (EMPIRICAL STUDY ON MI FANS YOGYAKARTA COMMUNITY)
(iNTERNATIONAL jOURNALOF BUSINESS QUANTITATIVE ECONOMIC AND APPLIED MANAGEMENT RESEARCH, 2018-09)
This study discusses electronic word of mouth on purchase intention directly and indirectly
with brand image and brand trust as a mediating variable on Mi Fans Community in
Yogyakarta.The population in this study are all ...
A STUDY ON BRAND COMMITMENT AND BRAND TRUST TOWARD BRAND LOYALTY OF BRANDED LAPTOP IN INDONESIA
(The Academy of Business and Retail Management (ABRM), 2018-04)
The aim of this study is to investigate the effects of brand experience and brand trust to enhancing brand commitment and brand loyalty. The data of the study collected by survey method. The sample in this research is the ...