Browsing CONFERENCE by Author "WIDOWATI, RETNO"
Now showing items 1-8 of 8
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ANALYSIS OF BRAND SWITCHING BEHAVIOR IN PURCHASING MOBILE SIMCARD GSM CELLULER: A STUDY IN YOGYAKARTA, INDONESIA
WIDOWATI, RETNO (Tamkang University, 2015-05)ABSTRACT In this study, the authors exarninecl the effect of prices" sen,ice qualitr,. aclvertising. and trLrst tou,arcl bland slvitching behaviol to purchase nrobile sirrcard GSN{ celr-rllar in tlre citr of Yogvaharta. ... -
ANALYSIS OF BRAND SWITCHING BEHAVIOR IN PURCHASING MOBILE SIMCARD GSM CELLULER: A STUDY IN YOGYAKARTA, INDONESIA
WIDOWATI, RETNO (Tamkang University, Tamsui, New Taioei City Taiwan, 2015-05)In this stLrdy, the authors exarninecl the effect of prices" sen,ice qualitr,. aclvertising. and trLrst tou,arcl bland slvitching behaviol to purchase nrobile sirrcard GSN{ celr-rllar in tlre citr of Yogvaharta. 1'he ... -
THE EFFECT OF EXPERIMENTAL MARKETING TO COSTUMER LOYALTY THROUGHT CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN WAROENG SPECIAL SAMBAL YOGYAKARTA
WIDOWATI, RETNO (University of Khon Khaen Thailan, 2018-02)Abstrrct This study aims to analyze tlre influence of experientiat rnarketing variables on customer loyalty, experiential marketing to customer satisfaction, customor satisfaction on loyalty and experiential marketing to ... -
THE EFFECT OF EXPERIMENTAL MARKETING TO COSTUMER LOYALTY THROUGHT CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN WAROENG SPECIAL SAMBAL YOGYAKARTA
WIDOWATI, RETNO (Khon Khaen University Thailand, 2018-02)This study aims to analyze tlre influence of experientiat rnarketing variables on customer loyalty, experiential marketing to customer satisfaction, customor satisfaction on loyalty and experiential marketing to custorner ... -
THE FACTORS OF DESTINATION IMAGE: DESTINATION SATISFACTION, AND MARKETING COMMUNICATION THAT AFFECT DESTINATION LOYALTY
WIDOWATI, RETNO (UIN Sunan Kalijaga Yogyakarta, 2019-06)The tourirism sector providers an important role in growing the economy of a region. This condition is in line with the development of increasingly rapid information technology so that is their requifers the actors of ... -
THE FACTORS OF DESTINATION IMAGE: DESTINATION SATISFACTION, AND MARKETING COMMUNICATION THAT AFFECT DESTINATION LOYALTY.
WIDOWATI, RETNO (UIN Sunankalijaga Yogyakarta, 2019-06)The tourism sector provider an important role in growing the economy of a region . This condition is in line with the development of increasingty rapid information technology so that it requires the actors of this sector ... -
MAPPING THE IMPLEMENTITATION OF IT-BASED INTERVENTION MODEL TO INCREASE SMES MARKEINTG PERFORMANCE: CASE STUDY AT HANDICRAFT INDUSTRY IN BANTUL YOGYAKARTA, INDONESIA
WIDOWATI, RETNO (Tamkang University, 2016-05)ABSTRACT This study used descriptive approach by using the qualitative nrethod as the data analysis technique and also supponed witl'r quantitative analysis. tlris resealch intplenrented the interactive rnethod which ... -
MAPPING THE IMPLEMENTITATION OF IT-BASED INTERVENTION MODEL TO INCREASE SMES MARKEINTG PERFORMANCE: CASE STUDY AT HANDICRAFT INDUSTRY IN BANTUL YOGYAKARTA, INDONESIA
WIDOWATI, RETNO (Tamkang University, 2016-05)This study used descriptive approach by using the qualitative nrethod as the data analysis technique and also supponed witl'r quantitative analysis. tlris resealch intplenrented the interactive rnethod which consists: ...