Browsing CONFERENCE by Subject "Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta"
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PENGARUH PROGRAM LOYALITAS TERHADAP KESETIAAN KONSUMEN PADA INDUSTRI HALAL DI YOGYAKARTA
(Universitad Ahmad Dahlan, 2018-12-01)This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry. This study ...