Browsing CONFERENCE by Subject "advertising"
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ANALYSIS OF BRAND SWITCHING BEHAVIOR IN PURCHASING MOBILE SIMCARD GSM CELLULER: A STUDY IN YOGYAKARTA, INDONESIA
(Tamkang University, Tamsui, New Taioei City Taiwan, 2015-05)In this stLrdy, the authors exarninecl the effect of prices" sen,ice qualitr,. aclvertising. and trLrst tou,arcl bland slvitching behaviol to purchase nrobile sirrcard GSN{ celr-rllar in tlre citr of Yogvaharta. 1'he ...