| dc.contributor.author | Diwanti, Dyah Pikanthi | |
| dc.contributor.author | Anindita, Linda | |
| dc.date.accessioned | 2020-12-07T22:51:57Z | |
| dc.date.available | 2020-12-07T22:51:57Z | |
| dc.date.issued | 2020-11-30 | |
| dc.identifier.issn | E-ISSN: 2527-7081 P-ISSN: 2087-7056 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/35873 | |
| dc.description | LP3M sebagai lembaga yang mendukung publikasi ilmiah di UMY | en_US |
| dc.description.abstract | The purpose of this study was to determine the effect of service quality variables (X1)
and brand equity (X2) of digital sharia pawnshops on customer satisfaction in
Yogyakarta sharia pawnshops. The research data collecting was through questionnaire
method which was distributed to 42 pawnshop customers using purpose sampling
method. The quantitative analysis includes validity, reliability test, classical assumption
test including normality test, hetoroscedasticity test, multicollinearity test. The
hypothesis testing was through T test and simultaneous test. The results of this study
show that service quality has a significant positive effect on customer satisfaction with
the value of t = 1.796. Brand Equity has a significant positive effect on customer
satisfaction with the value of t = 2.956. The results simultaneously show the magnitude
of the F value with a significance of 0,000 <0.05, so it can be concluded that
simultaneously service quality and brand equity variables affect customer satisfaction
variables. | en_US |
| dc.description.sponsorship | LP3M | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | Jurnal Ekonomi Islam Uhamka | en_US |
| dc.subject | Service quality, brand equity, customer satisfaction | en_US |
| dc.title | PENGARUH KUALITAS PELAYANAN DAN BRAND EQUITY PEGADAIAN SYARIAH DIGITAL TERHADAP KEPUASAN NASABAH | en_US |
| dc.type | Article | en_US |
