PENGARUH CITRA MEREK, KUALITAS PRODUK, KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN  MEREK SAMSUNG GALAXY SERIES (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)

dc.contributor.author	RIMIYATI, HASNAH
dc.contributor.author	CATUR WIDODO, CATUR
dc.date.accessioned	2016-09-30T01:03:42Z
dc.date.available	2016-09-30T01:03:42Z
dc.date.issued	2015-10-19
dc.identifier.uri	http://repository.umy.ac.id/handle/123456789/3792
dc.description.abstract	This research aims to analyze the effect of brand image, product quality, and consumers satisfaction against consumers loyalty Samsung Galaxy series on student Muhammadiyah University of Yogyakarta. The population in this study are students of the University of Muhammadiyah Yogyakarta using the smartphone Samsung Galaxy series. Sample numbering 100 respondents with the sampling technique used was purposive sampling. Data analysis technique used was multiple linier regression. The results of the analysis show that there is a significant influence of the brand image, product quality, and consumers satisfaction simultaneously and partial towards consumers loyalty Samsung Galaxy Series on student Muhammadiyah University of Yogyakarta.	en_US
dc.subject	brand image	en_US
dc.subject	product quality	en_US
dc.subject	consumers satisfaction	en_US
dc.subject	consumer loyalty	en_US
dc.title	PENGARUH CITRA MEREK, KUALITAS PRODUK, KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN MEREK SAMSUNG GALAXY SERIES (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)	en_US
dc.type	Article	en_US

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