| dc.contributor.author | WIDYASARI, WULAN | |
| dc.date.accessioned | 2016-09-30T05:57:38Z | |
| dc.date.available | 2016-09-30T05:57:38Z | |
| dc.date.issued | 2013-11 | |
| dc.identifier.issn | 1979-6765 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/3976 | |
| dc.description.abstract | This study started from the assumption that television is an agent that can distribute the idea of glocalization to the local area. In Indonesia, in particular, the phenomenon of glocalization in television can be shown by the TV advertisements and TV programs. By using an interpretive study, the researcher will see to what extent these advertisements and programs are applied. The glocalization is shown by the local culture that still embedded in society, such as fashion, culture, language and music. Furthermore, this glocalization phenomenon causing hybrid elements transformation of local elements, heterogenic elements because it combines both elements of local and global. The purpose of this study was to determine the glocalization in the Coca Cola and McDonalds advertisements and X Factor Indonesia and Indonesian Idol programs. | en_US |
| dc.language.iso | other | en_US |
| dc.relation.ispartofseries | Vol. 5, No.2, November 2013; | |
| dc.subject | Glocalization, television, advertisement, program | en_US |
| dc.title | GLOKALISASI DALAM MEDIA TELEVISI DI INDONESIA | en_US |
| dc.type | Article | en_US |
