| dc.description.abstract | This study used descriptive approach by using the qualitative method as the data analysis technique and also supported with quantitative analysis, this research implemented the interactive method which consists: data reduction, data collection, data presentation, and the conclusion that can be made at the time before and during the data collection to find out the models of existing IT-based interventions for Small Medium Enterprises (SMEs) in Bantul, Yogyakarta which has been done by stakeholders of the SMEs institutions to encourage the development of IT for SMEs themselves. The discussions in this research are: a) What kind of intervention of IT which has been conducted by the stakeholders of SMEs institution. b) How effective the activities were? c) What are the positive impacts and what obstacles are encountered when applying the internet as marketing medium, d) What kind of internet models are used. All of business actors of craft industry in Bantul become the respondent by guided interview and the industry which will be analyzed are pottery craft, weaving craft, wooden craft, handicrafthandicraft and leather crafts. The result showed that: 1) Still about 40% SMEs using internet or IT technology to their business and the remaining about 60% are still believe on their traditional business manner, 2) The interventions are conducted by the local government, scholar and some of private company. 3) Increased marketing performance occurred by the SMEs that applying internet as their marketing medium | en_US |
