Browsing 03. DISSERTATIONS AND THESIS by Author "KURNIAWAN, HENRI"
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ANALISIS PERSEPSI HARGA, PROMOSI, KEUNIKAN PRODUK DAN DISTRIBUSI COKLAT MONGGO TERHADAP KEPUTUSAN PEMBELIAN OLEH MASYARAKAT YOGYAKARTA
KURNIAWAN, HENRI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-07)This study aims to analyze the effect of variables on price perception, promotion, product uniqueness and distribution on purchasing decisions. And to analyze the influence of price perception variables, promotions, product ...