Browsing 03. DISSERTATIONS AND THESIS by Author "WISMANTO, YANUAR"
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PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA di DEALER AKUR MOTOR PRINGSEWU LAMPUNG
WISMANTO, YANUAR (FE UMY, 2017-02-08)This research aims to analyze the effect of brand equity on consumer’s decision making at Honda Dealer AHASS Akur Motor Pringsewu. Data used in this research were obtained from questionnaires (primary. Research findings ...