Browsing 03. DISSERTATIONS AND THESIS by Subject "EXPERIENTIAL MARKETING"
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PENGARUH EXPERIENTIAL MARKETING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA MOBIL HONDA JAZZ DI YOGYAKARTA
(FAKULTAS EKONOMI UMY, 2016)This research aims to analyze the influence of experiental marketing and customer satisfaction toward the customer loyalty on Honda Jazz car in Yogyakarta. The object of the research was Honda jazz car in Yogyakarta. The ... -
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI KEMBALI OBJEK AGROWISATA KALIGUA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This research aims to analyze the effect of experiential marketing towards the tourists’ decision process to revisit the tourism object of Kaligua Agrotourism. The object of this research was Kaligua Agrotourism, Pandansari ...