Browsing 03. DISSERTATIONS AND THESIS by Subject "Experiential Marketing"
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PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PENGUNJUNG DAN LOYALITAS PENGUNJUNG DI CGV CINEMAS HARTONO MALL YOGYAKARTA
(MM UMY, 2018)The purpose of this research to to analyze the influence of experiential marketing on visitor satisfaction and visitor loyalty. The population in this study are the visitors of CGV Cinemas Hartono Mall Yogyakarta who have ...