Browsing 03. DISSERTATIONS AND THESIS by Subject "Experiential Marketing, Customer Satisfaction, Customer Loyalty, Structural Equation Modelling. Experiential Marketing, Kepuasan Pelanggan, Loyalitas Pelanggan, Structural Equation Modelling"
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PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
(FE UMY, 2017-12-21)This study aims to analyze the influence between experiential marketing variables on customer loyalty, experiential marketing to customer satisfaction, customer satisfaction on loyalty and experiential marketing to ...