Browsing 03. DISSERTATIONS AND THESIS by Subject "Store Atmosphere, Emotions, and Purchase Decisions"
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PENGARUH SUASANA TOKO TERHADAP EMOSI DAN DAMPAKNYA KEPADA KEPUTUSAN PEMBELIAN ( STUDI PADA PLANET SRUF DI AMBARUKMO PLAZA )
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-06-28)This research aims to analyze the influence of the Store Atmosphere on emotions and their impact on purchasing decisions. The subject of this research is the study of clothing buyers at the Ambarukmo Plaza Planet Surf in ...