Browsing 03. DISSERTATIONS AND THESIS by Subject "Motivation, Consumers, Purchase, Fruits, “Total Buah Segar”"
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(FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-23)This study aimed to determine consumer’ motivation in purchasing fruit in “Total Buah Segar” and consumer motivation related to the purchase of fruit. This study uses a descriptive method with qualitative analysis. Data ...