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PENGARUH KEMUDAHAN PENGGUNAAN DAN PERSEPSI KEGUNAAN TERHADAP SIKAP KONSUMEN DAN MINAT BERTRANSAKSI SECARA ONLINE DI TOKOPEDIA THE INFLUENCE OF EASE OF USE AND PERCEIVED USEFULLNESS ON CONSUMER ATTITUDES AND INTEREST IN ONLINE TRANSACTIONS IN TOKOPEDIA
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-07-27)
This research aims is to analyze the Effect of Ease of Use and Perception
of Usefulness to Consumer Attitudes and Interests Online transactions in
Tokopedia. Object in this research is Tokopedia, while subject in this ...