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PENGARUH PENGETAHUAN, KEPEDULIAN, DAN SIKAP TERHADAP MINAT BELI PRODUK HIJAU YANG DIMODERASI OLEH PERBEDAAN GENDER (STUDI PADA KONSUMEN MOBIL TOYOTA LCGC AGYA DI D.I. YOGAKARTA)
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-12)
This study aims to determine how much influence of environmental knowledge, environmental conccern, and attitudes toward green purchase intention moderated by gender differences. This research was conducted in D.I. ...