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PENGARUH eWOM TERHADAP BRAND IMAGE DAN BRAND TRUST SERTA DAMPAKNYA TERHADAP PURCHASE INTENTION (Studi Kasus Pada Komunitas MI Fans Yogyakarta)
(MM UMY, 2018)
This study discusses electronic word of mouth on purchase
intention directly and indirectly with brand image and brand
trust as a mediating variable on Mi Fans Community in
Yogyakarta.
The population in this study are ...
PENGARUH TAMPILAN WEBSITE E-COMMERCE, KEPERCAYAAN, DAN KEMUDAHAN TRANSAKSI BELANJA PADA PEMBELIAN PRODUK ONLINE
(MM UMY, 2018)
This study discusses electronic word of mouth on purchase intention directly and indirectly with brand image and brand trust as a mediating variable on Mi Fans Community in Yogyakarta.
The population in this study are all ...
MEMBANGUN BRAND IMAGE DALAM UPAYA MENINGKATKAN DAYA SAING SEKOLAH DI SMP MUHAMMADIYAH AL-MUJAHIDIN DI KABUPATEN GUNUNGKIDUL
(MSI UMY, 2018)
This research was aimed at finding out how to build the brand image in increasing school competitiveness in SMP Muhammadiyah Al-Mujahidin, and the factors supporting and obstructing in building the brand image to increase ...
PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK RUMAH SAKIT GIGI DAN MULUT UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
(MMR UMY, 2018)
Background: The change of hospital image become socio-economic organizations requires hospital has to be able to finance its operations and compete to gain the market share. Dental Hospital of Univesitas Muhammadiyah ...