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dc.contributor.authorARIYANI, YUSI
dc.date.accessioned2017-01-13T02:04:04Z
dc.date.available2017-01-13T02:04:04Z
dc.date.issued2016
dc.identifier.urihttp://repository.umy.ac.id/handle/123456789/8296
dc.descriptionThis study aims to discover the factors that affect Yogyakarta societyin conducting non cash transaction. Those factors consist of benefit, trust, easiness, life style and risk. The data used in the study is primary data which was gathered using questionnaire from 100 respondents. The respondents chosen for the study were customers of shopping centers in Malioboro area, who used means of payment using card/ alatpembayaranmenggunakankartu (APMK). The analysis method used in this study was multiple linear regression using SPSS and Eviews. Based on the analysis, the result shows that partially, the variables of interest, trust, easiness, and life style have significantly positive effect, while risk variable has significantly negative effect. In general, the whole independent variables which consist of benefit, trust, easiness, life style and risk affect the interest variable for conducting non cash transaction for 63.7%, while 36.3% of it is affected by other variables outside the model.en_US
dc.description.abstractThis study aims to discover the factors that affect Yogyakarta societyin conducting non cash transaction. Those factors consist of benefit, trust, easiness, life style and risk. The data used in the study is primary data which was gathered using questionnaire from 100 respondents. The respondents chosen for the study were customers of shopping centers in Malioboro area, who used means of payment using card/ alatpembayaranmenggunakankartu (APMK). The analysis method used in this study was multiple linear regression using SPSS and Eviews. Based on the analysis, the result shows that partially, the variables of interest, trust, easiness, and life style have significantly positive effect, while risk variable has significantly negative effect. In general, the whole independent variables which consist of benefit, trust, easiness, life style and risk affect the interest variable for conducting non cash transaction for 63.7%, while 36.3% of it is affected by other variables outside the model.en_US
dc.language.isootheren_US
dc.publisherFAKULTAS EKONOMI UMYen_US
dc.subjectINTERESTen_US
dc.subjectBENEFITen_US
dc.subjectTRUSTen_US
dc.subjectEASINESSen_US
dc.subjectLIFE STYLEen_US
dc.subjectRISKen_US
dc.subjectMULTIPLE LINEAR REGRESSIONen_US
dc.titleANALISIS PERILAKU MASYARAKAT BERTRANSAKSI NON TUNAI (Studi Kasus Pengunjung Pusat Perbelanjaan di Kawasan Malioboro)en_US
dc.typeOtheren_US


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