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PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI MAXX COFFEE YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016)
This research aimed at finding how much the influence of product quality to the consumer satisfaction, consumer satisfaction for the consumers loyalty, the product quality against the consumers loyalty and the consumers ...