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PENGARUH EXPERIENTIAL MARKETING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA MOBIL HONDA JAZZ DI YOGYAKARTA
(FAKULTAS EKONOMI UMY, 2016)
This research aims to analyze the influence of experiental marketing and customer satisfaction toward the customer loyalty on Honda Jazz car in Yogyakarta. The object of the research was Honda jazz car in Yogyakarta. The ...