Browsing 01. BOOKS by Author "TJAHTJONO, HERU KURNIANTO"
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THEORY OF PLANNED BEHAVIOUR APPROACH ON EXPLAINING THE INFLUENCES OF E-WOM TOWARD THE INTENTION TO TRAVEL TO YOGYAKARTA
BUDHIRAHARJA, GINANJAR; TJAHTJONO, HERU KURNIANTO (UMY, 2017)This study is aimed to investigate how Theory of Planned Behaviour (TPB) approach can help on explaining the influences of e-WOM toward Intention to Travel. The growth of technology brings new era in consumer purchasing ...