Browsing by Author "GADENG, TARMIZI"

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THE INFLUENCE OF BRAND AWARENESS AND COSUMER TRUST ON BRAND TOWARD THE REPURCHASING OF FIREFLY AIRLINE TICKET IN BANDA ACEH

PRESILAWATI, FEBYOLLA; GADENG, TARMIZI; MURNI, MIRZA (UMY, 2017)

The aim of this research is to know the influence of brand awareness and consumer trust on brand toward the re-purchasing of Firefly airline ticket in Banda Aceh. This study took 99 respondents of re-purchasing of FireFly ...