Browsing by Subject "Radio station, the positioning strategy, housewives"

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STRATEGI POSITIONING RAKOSA FEMALE RADIO 105,3 FM JOGJA DALAM MEMPEROLEH TARGET PENDENGAR DARI KALANGAN IBU RUMAH TANGGA

NADILA, NAILA (FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-26)

The title of this study is “The Positioning Strategy of Rakosa Female Radio 105.3 FM Jogja to Obtaining the Target Audience from the Group of Housewives”. These are empirical and theoretical backgrounds of this study. In ...