Browsing by Subject "cajaput oil, consumer behavior, purchase decision making"
Now showing items 1-1 of 1
-
PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN MINYAK KAYU PUTIH KEMASAN MEREK “PERHUTANI” DI KABUPATEN PONOROGO
(FAKULTAS PERTANIAN UNIVERSITAS MUHAMADIYAH YOGYAKARTA, 2018)This research aims to describe the consumer characteristics of packaged cajaput oil “Perhutani” brand and the purchase decision making process of packaged cajuput oil “Perhutani” brand. Location determines by purposively ...