Browsing by Subject "customer value, service quality, customer satisfaction, and customer loyalty."

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PENGARUH NILAI PELANGGAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN MASKAPAI PENERBANGAN LION AIR DI DAERAH ISTIMEWA YOGYAKARTA

BAHAR, MOHAMMAD NOVIAN (PRODI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-07-31)

This study aims to determine the effect of customer value and service quality on customer satisfaction and loyalty of Lion Air airline in Yogyakarta Special Region. Subjects in this study are individuals who have used or ...