This study aims to identify and explain how big the influence of venture capital, business location, hours of operation and number of employees on the income of traditional market traders in Pasar Kulon Progo Dam after a fire. This research is a descriptive study using survey method with questionnaires. The sampling technique used was simple random sampling, in this technique each - each element of the population has the same chance to be randomly selected sample element regardless of strata. On the basis of sampling using the formula Slovin obtained a sample of 80 people but in this study the total sample is 100 merchants. The data analysis technique used to test the hypothesis is multiple linear regression analysis and statistical tests. The results of data analysis using multiple linear regression showed that the independent variables are venture capital, working hours and the number of employees a positive effect on the income trader. While the variable business location does not have a significant impact on the income trader. Rated 𝑅2 were obtained in the amount of 𝑅2 of 0.564 means that the independent variable initial capital, business location, hours of operation and number of employees explaining the variation of the dependent variable income market traders Dam Kulon Progo Regency as much as 54.5% and the remaining 45.5% of revenues Dam Market traders influenced by other variables of the study ini.Berdasarkan test results F count> F table all the independent variables jointly affect the dependent variable at a significance level of 5%.