The aim of this research is to analyze the influence factors of paddy farmer income in The South Part of Pati Regency. This research is quantitative with descriptive analysis approach. The datas of this research are primary data which obtained from in-depth interview and secondary data from Central Bureau of Statistic and library research. The location of this research are in The South Part of Pati Regency, especially in The District of Sukolilo, Kayen, Tambakromo, Winong and Pucakwangi which the sampling taken by using multistage cluster random sampling based on Slovin Formula. The tools of this research used Multiple Linear Regression Model with SPSS 16. The result showed that the capital, the land area, the education level, the amount of responsibility families and the credit have significant efffect to paddy farmer income. Individually analysis, the factors of the capital and the land area have significant effect to paddy farmer income. While, the education level, the amount of responsibility families and the credit does not have significant effect to paddy farmer income. The microeconomics improvement shown by the increasing of ability to buy their basic needs, the saving ang the role of farmer in banking sector, also give positive side-effect to the income of micro enterpreneur. Over all, the increasing of paddy farmer income in The South Part of Pati Regency give microeconomics impacts on consumption and investment.