| dc.contributor.author | WIBOWO, GATOT | |
| dc.contributor.author | RAHADHINI, MARJAM DESMA | |
| dc.contributor.author | SUNARSO, SUNARSO | |
| dc.date.accessioned | 2017-06-03T02:21:13Z | |
| dc.date.available | 2017-06-03T02:21:13Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/10531 | |
| dc.description | Typical cuisine of a region is a potential to attract consumers to visit a particular city. Pecel which has a distinctive flavor as one of the culinary at Solo, with taste and uniqueness in presentation is expected to encourage customers to come back. Consumers are enjoying for taking in many things, one of the factors is satisfaction. Satisfaction that arise can be attributed to many factors, among others the products and services provided. The aim of this study to determine the effect of product quality and service quality on customer satisfaction and purchase intentions at RM Pecel Solo. This study uses a survey of consumers RM Pecel Solo. Sources of data in primary and secondary data. Collecting data using questionnaires. The population is customers who come in RM Pecel Solo; sampling with purposive sampling of 135 respondents. Technical analysis of data using Structural Equation Model (SEM). Test instrument with CFA, loading factor > 0.50 and cronbach alpha > 0.60. The result of regression weights influence product quality and service quality on satisfaction and purchase intentions obtained CR < 1.96 and p < 0.05. Suggestions for RM Pecel Solo always maintain the quality of the product with hygiene food, providing a complete menu and improve the quality of service with a friendly service and fast response, quick to respond for every order, maintaining cleanliness and layout of the room was good, and make consumers feel comfortable. For future research may study the antecedents of satisfaction, which can encourage consumers to come back and loyal to consume. | en_US |
| dc.description.abstract | Typical cuisine of a region is a potential to attract consumers to visit a particular city. Pecel which has a distinctive flavor as one of the culinary at Solo, with taste and uniqueness in presentation is expected to encourage customers to come back. Consumers are enjoying for taking in many things, one of the factors is satisfaction. Satisfaction that arise can be attributed to many factors, among others the products and services provided. The aim of this study to determine the effect of product quality and service quality on customer satisfaction and purchase intentions at RM Pecel Solo. This study uses a survey of consumers RM Pecel Solo. Sources of data in primary and secondary data. Collecting data using questionnaires. The population is customers who come in RM Pecel Solo; sampling with purposive sampling of 135 respondents. Technical analysis of data using Structural Equation Model (SEM). Test instrument with CFA, loading factor > 0.50 and cronbach alpha > 0.60. The result of regression weights influence product quality and service quality on satisfaction and purchase intentions obtained CR < 1.96 and p < 0.05. Suggestions for RM Pecel Solo always maintain the quality of the product with hygiene food, providing a complete menu and improve the quality of service with a friendly service and fast response, quick to respond for every order, maintaining cleanliness and layout of the room was good, and make consumers feel comfortable. For future research may study the antecedents of satisfaction, which can encourage consumers to come back and loyal to consume. | en_US |
| dc.publisher | UMY | en_US |
| dc.subject | PRODUCT QUALITY | en_US |
| dc.subject | SERVICE QUALITY | en_US |
| dc.subject | SATISFACTION | en_US |
| dc.subject | PURCHASE INTENTIONS | en_US |
| dc.title | ANTECEDENTS SATISFACTION TO FORM INTENTION TO BUY | en_US |
| dc.type | Article | en_US |
