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      •   UMY Repository
      • 01. BOOKS
      • Proceedings
      • Peluang dan Tantangan Menghadapi Masyarakat Ekonomi Asean (MEA) : Perspektif Hukum dan Perlindungan Sumber Daya Laut
      • View Item
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      DEVELOPMENT OF STORE ATMOSPHERE ON CULINARY EFFORTS TO INCREASE INTEREST IN THE BUYING PUBLIC, IN DISTRICT OF PERCUT SEI TUAN

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      Date
      2017
      Author
      ARIANTY, NEL
      ASHAL LUBIS, H. AKRIM
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      Abstract
      Currently, many businesses engaged in culinary efforts with a view from the simple to the modern. Thus the competition faced by the culinary business operators will be even greater in terms of attracting the attention of consumers. intense competition in the culinary business running to make the businessmen demanding to think of strategies in competence. Sometimes businesses ignore some of the culinary elements that make consumers less interested in visiting business as a less comfortable, less good service as well as the condition of the building is still relatively modest in the absence of interesting decor. From the above and the results of a survey conducted by researchers 80% of culinary business in sub Percut Sei Tuan has not made the arrangement or design effort was still too modest and less interesting, if viewed from the location of the existing business community actually buying interest is very high. It would require creativity in making the arrangement in the culinary business for the face of increasingly competitive and generate high purchasing interest. This study aims to store atmosphere culinary businesses are able to compete and to improve the buying interest of society, and therefore of interest in the first year is to conduct field surveys to collect data and analyze the culinary efforts so that people know and are interested to visit and buy the products offered. In both modeling and testing models as well as creating a brochure or a pocket book on store atmosphere in the culinary business.
      URI
      http://repository.umy.ac.id/handle/123456789/10623
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      • Peluang dan Tantangan Menghadapi Masyarakat Ekonomi Asean (MEA) : Perspektif Hukum dan Perlindungan Sumber Daya Laut

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