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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Islamic Studies
      • Department of Economics and Islamic Banking
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Islamic Studies
      • Department of Economics and Islamic Banking
      • View Item
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      PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN NASABAH DAN SWITCHING INTENTION

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      HALAMAN JUDUL (580.8Kb)
      HALAMAN PENGESAHAN (311.7Kb)
      ABSTRACT (86.97Kb)
      BAB I (187.3Kb)
      BAB II (337.4Kb)
      BAB III (207.8Kb)
      BAB IV (680.4Kb)
      BAB V (103.2Kb)
      DAFTAR PUSTAKA (404.3Kb)
      LAMPIRAN (677.6Kb)
      Date
      2017-05-19
      Author
      HIZBUL, ANGGRIA
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      Abstract
      This research aims to analyze the influence of service quality and price perception towards the customer satisfaction and switching intention. The object of this research are customers from 5 biggest Sharia Bank in Indonesia; Bank Muamalat, Bank Syariah Mandiri, Bank CIMB Niaga Syariah, BCA Syariah and Bank Mega Syariah by using multiple linear regression analysis method. The result of hypothesis shows that there is positive influence of service quality towards the sharia bank customer satisfaction; the price perseption has negative influence towards the satisfaction of sharia bank customers. Whereas, the service quality has no significant influence towards the switching intention and there is positive influence of price perception toward switching intention.
      URI
      http://repository.umy.ac.id/handle/123456789/10673
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      • Department of Economics and Islamic Banking

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