This research explained about the King's Cup event Chirping Bird Mania as a means to promote the city of Yogyakarta by PBI (Bird Conservation Indonesia). This research aims to determine how the management of the King's Cup event Chirping Bird Mania in promoting the city of Yogyakarta, and has encouraged the people of Yogyakarta Indonesia in particular and society in general to preserve the culture of love of nature and bird species that exist in Indonesia. This research uses the theory study of planning, implementation, evaluation. This type of research is descriptive qualitative research, explains, illustrates and describes related problem to be scrutinized. Data collection techniques by observation, interview and documentation study. The information in this study come from the head of the King's Cup event organizers Chirping Bird Mania. Data analysis technique is done with the data collection phase, data reduction, conclusion. Results of research conducted shows that the event management Kings Cup Chirping Bird Mania in terms of planning, implementation, and evaluation is pretty good, but should be considered in any organizing events need for brainstorming in advance about the concept, it is necessary to establish cooperation with broadcast media, and form a team documentation in order to attract more participants than the previous year