ANALISIS MINAT MASYARAKAT EKONOMI LEMAH UNTUK MENJADI NASABAH BANK KONVENSIONAL DAN BANK SYARIAH
Abstract
This research aimed to analyze the interest of low economic society to become the customers of conventional and Islamic bank. This research was a field research with qualitative approach that used primary and secondary data collected through observation and interview. The respondents involved were 30 people. The sampling technique used was simple random sampling.
The result of the research indicated that the interest of pedicap drivers on Malioboro Street Yogyakarta to become the customers of conventional banks was bigger, 33% of the respondents were interested to become the customers of conventional banks, and 20% of the respondents had become the customers of conventional banks. Meanwhile there was 17% respondents who were interested to become the customers of Islamic banks, and 7% of the respondents had become the customers of Islamic banks. The rest of the respondents which was 23% were not interested at all to become the customers of neither conventional nor Islamic banks.