Organic vegetables as one of the products that produced from environmentally agriculture and to get closer to the concept of nature, so as to guarantee better quality compared to ordinary vegetables. This raises the main attraction for a certain class of consumers that then change the pattern of consumption of vegetables from the vegetable cultivated anorganic to organic vegetables. However, the potential of agricultural land used for organic vegetable production is still minimal which is classified at 100-200 m2 only, while for non organic vegetables>200 m2. This has resulted in the price of organic vegetables became more expensive, because the land is getting so narrow that the production is also limited when every year demand of organic vegetable growing. From that case, it needs to review the factors affecting demand any kind of organic vegetables in Medan city as research regarding consumer preferences such as factor price ratio between organic and non organic vegetables, family income, educational level of the respondent, the respondent's age on demand organic vegetables in Medan city. The analysis is Factor Analysis, Data Analysis Techniques with Multiply Regression. Hopefully this research is able to determine the factors that influence the demand for vegetables in the city field results of this study hopefully will be able to provide input to stakeholders wisdom in taking decisions related to the regulation of organic vegetables, especially in Medan city and for academics. The analysis showed: there are three variables that significantly, it’svariable price ratio of organic vegetables with non organic, family income, and the age of the respondent, and there are one variables that no significant it is educational level of respondents.