This research is intended to analyze the influence of antecedents and the consequences of online shopping excitement. The sample in this study is the customer online store Lazada.com by distributing questionnaires as much as 200 respondents. Sampling using non probability sampling technique with purposive sampling type. The method used is SEM by using software AMOS 22.0 and SPSS 22. Based on the results of this research proves that involvement has effect on excitement, convenience has effect on excitement, merchandising has no effect on excitement, atribut of website has no effect on excitement, exciement has effect on word of mouth, kegembiraan has effect on intent to return.