PKU Muhammadiyah Hospital is a hospital that specialized in the field of health care under the cental leadership of Muhammadiyah. The increasingly sharp competition and fast in the field of technology led to drastic changes in each organization, thus requiring human resources that have the ability to provide excellent service and can provide the value of customer satisfaction (customer satisfaction) is oriented to the vision and mission of the organization (customer value) organization so as to bring the human resources that have expertise and unique capabilities).