BMT Batik Mataram Yogyakarta implemented simple concept and programs in its marketing strategy through blend marketing. It was done to spur the introduction of BMT and its products to the middle class people in Yogyakarta. This study was a descriptive qualitative research in which the data were obtained from observation, interview, and documents. The subjects of the research (informants) were the head of management, the marketing staff, and one of the wadiah clients of BMT Batik Mataram Yogyakarta. Afterwards, the researcher edited and displayed the data based on each type. BMT Batik Mataram Yogyakarta applied some strategies to promote wadiah saving product, i.e. by segmenting the target market, selecting the potential clients at the target market, and reaching the target market using the variables of blend marketing such as product strategy, location strategy, distribution strategy, and promotion strategy done by using print media, electronic media, outdoor media, publicity media, and socialization.