This study aims to determine whether the variables of promotion, transparency of financial information, quality of service, religiosity, and income have an effect on the interest of muzakki to pay zakat, infaq, and alms through Amil Zakat Organizations. Tests using multiple linear regression test, data collection method using questionnaire which consists of 40 respondents. The results showed that the coefficient of determination contained in the value of R square of 0,347. This means that interest in muzakki paying ZIS can be explained by the five variables (promotion, transparency of financial information, service quality, religiosity and income) of 34,7% and the rest explained other variables outside of this research model F test result of 5,149 with significant level of 0,001< 0,05 indicates that simultaneously or together promotion variable, transparency of financial information, service quality, religiosity and income have positive and significant effect on interest muzakki pay ZIS through LAZ.The result of t test show that promotion and income variable have no positive and significant influence with sig value 0,364 and 0,175. The result of t test of variable of transparency of financial information, service quality and religiosity have positive and significant effect to interest muzakki pay ZIS with each sig value 0,025, 0,018, and 0,036