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      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Islamic Studies
      • Department of Economics and Islamic Banking
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Islamic Studies
      • Department of Economics and Islamic Banking
      • View Item
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      PENGARUH BAURAN PEMASARAN TERHADAPKEPUTUSAN NASABAHMENABUNG DI BANK SYARIAH DAN KONVENSIONAL

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      HALAMAN JUDUL (217.1Kb)
      PENGESAHAN (56.86Kb)
      ABSTRAK (98.90Kb)
      BAB I (102.1Kb)
      BAB II (194.9Kb)
      BAB III (137.3Kb)
      BAB IV (314.7Kb)
      BAB V (73.62Kb)
      DAFTAR PUSTAKA (99.02Kb)
      LAMPIRAN (18.64Mb)
      NASKAH PUBLIKASI (248.8Kb)
      Date
      2017-12-30
      Author
      NINGRUM, DYAH AYU
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      Abstract
      This study aims to determine the influence of promotion, location, products, and services partially and simultaneously to the decision of customers to save money in sharia and conventional bank with the case study of traders Prawirotaman Market Yogyakarta. The population in this study as many as 507 traders Prawirotaman Market Yogyakarta. Sampling technique using purposive sampling technique counted 100 respondents. Data collection techniques using questionnaires as many as 20 items of questions assessed by the likert scale 1-5. Data analysis used with validity test, reliability test, normality test, multicolinearity test and heteroscedasticity test. Data analysis techniques to answer the hypothesis using multiple regression analysis, t test and test f. All the tests were assisted using SPSS 22. The results showed that, partially promotion factor, product and service have a significant effect to customer saving decision in syariah bank, but location factor did not have significant effect to customer saving decision in syariah bank. Partially, promotion factor, location, product and service have a significant effect to customer saving decision in conventional bank. While simultaneously promotion factor, location, product, and service together have significant effect to customer saving decision in syariah bank and conventional bank.
      URI
      http://repository.umy.ac.id/handle/123456789/16958
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      • Department of Economics and Islamic Banking

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