View Item 
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Islamic Studies
      • Department of Economics and Islamic Banking
      • View Item
      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Islamic Studies
      • Department of Economics and Islamic Banking
      • View Item
      JavaScript is disabled for your browser. Some features of this site may not work without it.

      PENGARUH MARKETING MIX DAN RELIGIUSITAS TERHADAP KEPUTUSAN MASYARAKAT MUSLIM MENABUNG DI BANK SYARIAH

      Thumbnail
      View/Open
      COVER (34.33Kb)
      HALAMAN JUDUL (898.6Kb)
      HALAMAN PENGESAHAN (112.2Kb)
      ABSTRAK (91.54Kb)
      BAB I (530.8Kb)
      BAB II (634.1Kb)
      BAB III (378.0Kb)
      BAB IV (584.9Kb)
      BAB V (210.5Kb)
      DAFTAR PUSTAKA (200.0Kb)
      LAMPIRAN (1.290Mb)
      NASKAH PUBLIKASI (816.0Kb)
      Date
      2017-12-19
      Author
      IMELDA, IMELDA
      Metadata
      Show full item record
      Abstract
      This study aims to analyze the influence of marketing mix consisting of product, price, location, promotion, process, people, physical evidence and religiosity on the decision of Muslim community to save at Bank Syariah Mandiri KCP Tanjungpandan. This research uses quantitative approach associative by using primary data. The analytical tool used is multiple linear regression to test the hypothesis with the help of SPSS application version 25 for Windows. The population in this study were all customers who actively saving in BSM KCP Tanjungpandan which are 1350, while the number of samples used are 100 respondents taken using quota sampling technique. The results of this study partially show that the product, price, location, process, people, and religiosity have a positive influence on the decision of Muslim community to save at Bank Syariah Mandiri KCP Tanjungpandan, while the promotion variable and physical evidence have no effect on the decision of Muslim community to save in Bank Syariah Mandiri KCP Tanjungpandan. Simultaneously marketing mix and religiosity have a significance value of 0.000, so it can be concluded that marketing mix and religiosity variables affect the decision of Muslim community to save in Bank Syariah KCP Tanjungpandan.
      URI
      http://repository.umy.ac.id/handle/123456789/17452
      Collections
      • Department of Economics and Islamic Banking

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV
       

       

      Browse

      All of UMY RepositoryCollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

      My Account

      Login

      DSpace software copyright © 2002-2015  DuraSpace
      Contact Us | Send Feedback
      Theme by 
      @mire NV